Hopefully your taxes are done (or will be off your “to-do” list very soon,) the weather is warming up, days are getting longer, and Spring has sprung. It’s time to do a bit of Spring cleaning, but while you are cleaning out closets and vacuuming under the sofa, stop and take a moment to give your Social Media business accounts a good cleaning too.
It’s a new season, a new quarter and it’s time to assess your business specials, any changes in services, etc.
Update Cover Photo – The cover photo is the first thing visitors to your Page see, it’s time to give it a refresh. Update the photo or add a video, business Pages have the ability to post a Facebook Cover video. This will really give your Page a new look.
Update Pinned Post – Even though the pinned post at the top of your Page feed may still be relevant, it is a good time to repost the update with a new image or new verbiage. If your business has any new specials, offers, or services make sure to reflect these changes in the pinned post.
Reorder Tab Section – Assess the tabs you currently have on your Page and rearrange them based on importance. Perhaps you have an event coming up, place this at the top; or maybe you have a new offer for your seasonal business, it’s time to push that to the front of the line. It’s also a good time to refresh the content in those tabs, mix-up the services section, add new images, post an offer if you don’t have one, etc.
Revise About Us Section – The About Us section now features prominently on Business Pages. Make sure the information listed, service explanation, etc. is all up-to-date. Update the image for a fresh look. Make sure any links to your website are working.
Edit Company Information – Take a moment to make sure all your other information in this section is correct. Verify address and map location, make sure the phone…
