Answers for open-web advertising
Short, citable explainers on cookieless brand media, attention, conversational formats, publisher monetization, and engagement data.
Cookieless brand advertising on the open web
Cookieless brand advertising on the open web reaches audiences with contextual targeting, consented first-party signals, and high-attention formats, without relying on third-party cookies.
Read guideAttention metrics vs viewability
Viewability confirms an ad could be seen. Attention metrics measure whether people actually engaged with it. For brand outcomes, attention time and interaction are stronger proxies than a viewable impression alone.
Read guideConversational ads vs standard display
Standard display is mostly one-way exposure. Conversational ads invite a response (quiz, poll, form, choice) so the impression becomes an interaction with measurable attention and declared intent.
Read guidePublisher monetization with high-attention formats
High-attention conversational formats let premium publishers monetize inventory with brand demand that pays for engagement and data, not only for viewable impressions, while protecting the reading experience.
Read guideFirst-party and zero-party data from engagement
Zero-party data is information people intentionally share (answers, preferences, forms). First-party data is observed on your properties under your relationship with the user. Engagement formats collect both without third-party cookies.
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