Are you posting more video to Facebook and Instagram these days?
If so, pat yourself on the back!
Regardless of whether you’ve created videos for organic traction or paid campaigns, you developed a valuable asset which you can now use for retargeting via Facebook and Instagram Ads.
Those people who watch your videos (particularly a those who watch a high percentage) are usually part of your most highly engaged audience. This makes them a really valuable audience to target, particularly if the objective of your ad is to get people to opt-in or purchase from your business.
Video View Retargeting Audiences
Video view retargeting audiences are a type of Engagement Custom Audience.
Follow these steps to create Facebook and/or Instagram video view audiences:
- Visit https://www.facebook.com/ads/manager/audiences or navigate to “Audiences” within Facebook Ads Manager
- Select “Create Audience”
- Select “Custom Audience”
- Select “Engagement”
- Select “Video”
Now you can create a custom audience of people who have spent time watching your videos on Facebook or Instagram, choosing between people who have watched one or more of your Facebook videos for:
- At least 3 seconds
- At least 10 seconds
- At least 25% of your video
- At least 50% of your video
- At least 75% of your video
- At least 95% of your video
- At least 100% of your video
You can create these audiences for any duration from 1 to 365 days.
I recommend creating a few video view audiences. Some of the audiences you may wish to create include:
- Facebook video…
