Real life isn’t all sunshine with no bad hair days. Your social media posts shouldn’t be either.
Opinions expressed by Entrepreneur contributors are their own.
The social media era has been a fascinating time period that I’m sure psychologists and researchers have salivated over. There are many people whose everyday actions are determined by how they will be perceived on Instagram or other social media platforms. On social media, you typically encounter everyone’s best moments — their highlights; the glitz and glamour.
Recent Superbowl MVP Nick Foles said it best: “I think in our society today — Instagram, Twitter — it’s a highlight reel. It’s all the good things. And then when you look at it, when you think, ‘Wow,’ when you have a rough day, ‘my life’s not as good as that.’ You think you’re failing.”
However, there seems to be a growing number of content creators who are taking another approach. There are creators who are beginning to create content on social media with the understanding that real life is not a series of just highs. Giving a more holistic view of your life, the good and the bad, is more likely going to help you attract more interest because that’s how most people’s lives actually are.
Not only does posting more vulnerable content attract a bigger audience, but it alleviates the pressure of creators to maintain a lifestyle that can be mentally taxing. This applies to the entrepreneur who has to maintain the lifestyle of “everything being OK” and his or her company “killing it.” It also applies to the Instagram model who has to continually purchase new clothes and items to take pictures and maintain an image. It’s easier to build a personal brand off of who you really are and what you are going through rather than an image you are trying to keep up with.
Creating…
