Opinions expressed by Entrepreneur contributors are their own.
I like to be on the cutting edge when it comes to utilizing social media and content. With the social landscape changing so often, we have to constantly be students of it, striving to find individuals whose content stands out from the crowd — to learn from and emulate.
Being “more interested than interesting” means that I take the opportunity to learn from the top social media influencers, allowing me to duplicate their social media fundamentals to improve my online presence.
I often consult my team members about the content that they enjoy most on social media. This is how I came across Eliot Robinson, the young entrepreneur and operator behind the @dunk account with more than 2 million followers on Instagram. Robinson has built a massive community based on his unique brand of basketball content. His community-building talent even caught the attention of superstar entrepreneur Gary Vaynerchuk, who asked Robinson to help expand his social media profiles, resulting in more than a million new followers across Vaynerchuk’s platforms.
I was eager to learn more about what makes the @dunk community special. So, I phoned Robinson to get his input on my two keys for creating an engaged social media following: content and collaboration.
Content is still king.
Today’s best social media strategists focus on aggregating content on their platforms. They elevate their own brands through collaborations with others, leveraging their content, while also minimizing operating and production costs. And the better your reputation for social media excellence becomes, the more users you’ll find who are willing to work together for little-to-no compensation. This technique allows you to aggregate valuable content on your social media platforms and avoid content creation processes that waste time and money.
According to Robinson, incorporating humor and putting your own personal spin on the content of others adds personality to your posts and allows for personal expression, which pulls in your audience. You must find a frequency, a combination of truth and awareness that resonates with others. This is key for any public…
