No matter what business you’re in, social media is a necessity. And when you’re spending time and money building your brand’s social presence, it’s important to know whether these efforts are making an impact.
Of course, social media can be tough. But the good news is you’re not alone. A number of professionals admit they don’t know if their social media efforts are actually paying off. According to research by MDG Advertising, 44 percent of CMOs admit they have not been able to measure the impact that social media has had on their business. Not only that, but only 36 percent say they have a good qualitative sense, but not a…
