The cheapest way to generate leads and sales for your business using Facebook advertising is to use Facebook retargeting audiences to reignite your warm audiences to get them to opt-in for what you have to offer or purchase from your business.
This is great if you have thousands of new people performing these actions on a regular basis. But, if these things aren’t happening very often for your business, then chances are your Facebook retargeting audiences aren’t going to be very big and you won’t be able to target those warm audiences in your Facebook Ads for too long as you will exhaust them quickly.
The solution would then seem to be building your warm audiences using Facebook ads and Saved Audiences.
BUT targeting cold traffic can be expensive, particularly if you don’t get your targeting right.
For example, it might cost:
- 50 cents to get someone to like, comment or share your post (who would then join your engagement audience)
- $1 to get someone to click through to your website to (who would then join your Website Traffic retargeting audience)
- $3 to get someone to subscribe (who would then join your Customer File retargeting audience)
That sure can add up in a very short period of time!
Therefore, it’s important to find a way to build Facebook retargeting audiences without breaking the bank.
Smart Ways to Create Affordable Facebook retargeting audieces
The cheapest way to build Facebook retargeting audiences is to build video view audiences. This is great news, as video ads have many benefits that go beyond just building retargeting audiences.
A video audience is a list of people who have spent time watching your videos on Facebook or Instagram.
You can create audiences based on people who have watched your videos for:
- At least 3 seconds
- At least 10 seconds
- Up to 25% of its duration
- Up to 50% of its duration
- Up to 75% of its duration
- Up to 95% of its duration
Those who have watched your video…
