Currently I am doing research work for new audiences for a theatre company in Philadelphia. In looking at what else is around their area, I came across a theatre that had an old fashioned customer service set up. In their About section, they chose to leave the “Leave A Reply” on their blog format. Patrons were filling out the section with questions, and they would answer in this area as well.

At first, I thought this was very old school, but then it dawned on me that everyone could not only see the answers to the frequently asked questions, but it showed they cared to get back to people in a timely fashion. There’s…