Digital marketing is getting trickier every day. The rules keep changing and so do the challenges that online businesses face.
The best way to adapt to the ever-changing needs of the market at every stage of business maturity is to react, reflect, reset and refresh.
Drill down your conversion rates by better understanding the people that come to your website. Gain insights and a fresh perspective by chatting with them in the moment as they browse. Leverage automation paired with human interaction to get below the surface and uncover their true desires.
How do you do this? With live chat.
The demand for live chat is growing incredibly and if you haven’t come to the party yet, now might be the time to get started.
The benefits of live chat
The following image indicates that response time and convenience are the top reason to use live chat.
Here are numerous other benefits of live chat software:
- Reduce the cost of customer acquisition
- Generate high quality leads
- Increase sales
- Enhance customer service and loyalty
- Respond quickly with real-time assistance
- Direct connectivity with your customers
- Convenience of response-time
- Proactive outreach
The average satisfaction rate with the outcomes from live chat is 92%, especially with e-commerce businesses.
Being active 24/7
You can be active on social media with prospects but what happens when you have a visitor on your website? How do you connect with them? How can you solve their queries instantly?
A recent customer service benchmark report has indicated that although 80% of the companies believe that they offer excellent customer service, only 8% of prospects believe they received excellent customer service. That gap is huge! The hint here is it is critical to manage and respond instantly to customer queries and support by being active 24/7.
Live chat enables you to take the experiences of your customers at all touch points into account. If you don’t want to fall behind, make sure you respond to your visitors and customers instantly. Drive, qualify and close the deal via live chat.
The need to engage
Engaging with customers must be a business-wide undertaking. Look, listen; talk; engage.
Multiple platforms are there to manage user engagement. Yes, social media and advertising can help you get eyeballs. But to get that early win and encourage user engagement, you need a way to interact at the first point of contact with your business. Driving engagement on your website is an absolute necessity in this instance. Live chat helps you do this.
It helps you stay ahead of the curve and have more control over how you deliver your brand experience while engaging with prospects.
Customer-led growth
Brands need to keep customers around to generate long term growth. Customers help with innovation, re-engineer your functionality and improve performance. Better ideas emerge…
