I’ve always leaned towards the hustlers over the inherited. Meaning, scrappy entrepreneurs with drive and hutzpah are my passion and purpose.
They don’t have Angel Investors, VC funding, or a trust fund to rely on. Every dollar they spend has to come back to them as more or they don’t survive. So every minute and every dollar counts.
Yet so many small businesses aren’t sure what their marketing is doing for them. Are they wasting money? Or is it helping their business?
It is why so many are hesitant to spend money on social media marketing. Will it produce the return they were looking for? Or waste their hard-earned dollars?
Take one of our clients – Dave Dee. Dave is a sales and marketing expert and coach. He launched his own business after years of working for someone else. He needed clients and cash.
He had an email list for a while, but it was getting kind of stale. Those on his list weren’t responding as much as he wanted/needed, and he wasn’t profiting from it. He knew he ought to grow his email list.
Like so many of us who want more people on our list, Dave wanted to develop a bigger audience, and have more people to sell to – meaning more people to hear his messaging.
He was nervous because he didn’t have the budget of American Express or Pepsi, or even some of the big marketers who can spend a ton of cash with little risk. He was nervous. How much money was he going to waste? Was he going to be throwing his hard-earned money away?
We created a system that addressed this fear and crushed it.
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