In the United States, the small business sector represents a significant part of the nation’s economic growth, with an estimated 28 million registered businesses earning 54 percent of annual sales in America. Small business accounts for 55 percent of all jobs and, on average 66 percent of new net job growth on an annual basis, according to the U.S. Small Business Administration.
Given these statistics, there is nothing “small” about small businesses in America, except that these organizations typically follow a lean startup model, beginning as part-time businesses and growing only with time and cautious investment. Because of this limited growth model, hiring a marketing manager isn’t an option, budget-wise, for many small businesses.
However, what they lack in capital, these nusinesses can make up for with creative content marketing.
How can your small businesses leverage content tools and brand messaging to support your growth? Here are several strategies and software packages that every business owner should consider part of an effective marketing plan.
Master social media management.
If delegating social media management to someone on your team isn’t an option, become a master content creator yourself. There are many online courses available on Udemy that start for $10 per lecture, allowing you to learn at your own pace the fundamentals of digital marketing and social media. The courses will teach you what to share and when, to optimize the benefit of professional community management.
Learn what software applications the experts use to preschedule posts, and how to get alerts sent to your phone whenever someone likes or comments on your social media content. Empower yourself (or your staff) to respond quickly to customer questions on important social channels like Facebook, Twitter and Instagram.
Small businesses that sell online nationally, or internationally, can benefit from looking at metrics or analytics regarding their social media engagement. Learn where your customers are from, what posts have the most traction, the most active days or times for your customers — and more. You can use Sprout Social. The software also comes with comprehensive scheduling applications, competitive reports and more.
Take advantage of newsjacking and trending hashtags.
Starting from scratch with new social media accounts means a slow, persistent build in terms of audience. Don’t be discouraged if it takes time and a lot of effort to gain traction and followers for…