Founded in 2006, TravelMedia.ie is one of Europe’s leading travel media companies. They are a full-service agency in every sense of the phrase―with expertise in social media, public relations, marketing, events, communication within the travel industry (for both trade and consumer,) the list goes on. Yes, they are a busy bunch.
Social media PR is a big focus for TravelMedia.ie. The team means business when it comes to being able to deliver measurable results to their clients and exceed all expectations. All this work requires a social tool that empowers them to drop clients’ jaws with amazing results, and give them the ability to quickly pull those results together into a comprehensive and attractive report.
See where I’m going with this? Subtle, no?
The Problem:
Managing a growing, diverse social client base with report generation that’s worthy of the results.
The social media services at TravelMedia.ie were fast growing in demand (not all problems seem like problems at first, ok) and it was becoming increasingly clear that the social tool they use in-house would make a big impact.
“We work with a wide range of companies in the travel industry, across many sectors, including tour operators, hotels, travel agents, airlines, airports, tourist boards, and OTAs. No two clients are the same in their media, digital and communications requirements. The work we do for every client is different,” Account Manager Niamh Waters emphasized.
