Enterprises are investing 11% of revenues into marketing, according to Gartner’s 2017-2018 CMO Spend Survey; that’s down after three consecutive years of increases. With budgets in jeopardy, marketers must deliver a solid strategy, killer execution, and exponential results.
Social media, the fastest-growing marketing channel—where influencers and brand advocates play a huge role in reaching the right audiences with the right messages—offers marketers an opportunity to shine.
And their best resource might well be a few doors down or in the adjacent cubicle: fellow employees, who can be a brand’s best influencers and advocates on social networks. Employee advocacy, therefore, is all but a business imperative in…
