Author: Laura Forer / Source: MarketingProfs
The concept of employee advocacy and our understanding of it have been growing over recent years, and advocacy programs have been implemented as part of the marketing and sales strategies at many well-known companies, including Dell, Adobe, HPE, SAP, among others.
If you’re new to the term, “employee advocacy” is simply the promotion of a company by its own employees, mainly on social media, but email, chat, and other channels can also…
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