If you’re the founder of an ecommerce business, you need to always be on the lookout for new trends. New trends alert you to new strategies and technologies you can adopt, in order to stay ahead of the competition and sustain business growth.
Whether you’re a SaaS business or an online store, you need different marketing strategies at different seasons of the year, to better serve your customers. The season we’re now in (unofficially, following Memorial Day) is, of course, summer. And summer requires extra effort because people spend more time outside, meaning you’ll need to put extra effort into getting, and keeping, their attention.
So, start your summer marketing strategy by updating yourself on the current trends in ecommerce. Here are several important trends to help define your ecommerce business growth during the hot months:
The rise of micro-influencer marketing
People always hesitate to spend money on a product they’ve never heard of. This is the main reason why direct marketing often fails. People don’t realize the usefulness of a product until it’s shown to them; this applies especially to millennials. That’s why influencer marketing works wonders.
According to a survey described in Medium, 30 percent of consumers polled said they were more likely to buy a product recommended by a blogger. They said they actually valued those bloggers’ opinions more than the those of celebrities.
Leveraging these micro and niche influencers and bloggers is the latest trend in ecommerce marketing. It’s much easier and more cost-effective than traditional onlinemarketing techniques.
Tip: team up with some of those micro-influencers in your niche this season to promote your products more effectively.
Email marketing delivers better conversions.
If you’ve been growing an email list for your ecommerce business, now is the time to cash in on that investment. When it comes to driving conversions, there’s no better marketing channel than email.
Surveys reported in Search Engine Journal showed that 66 percent of consumers polled had made a purchase based on an email marketing message. That’s more than…
