Clients often do not want to pay to boost, sponsor, or create ads on their social media. For many of them, the very idea of paying to play is an emotional issue, whether the amount we’re discussing is a $3 boost on Facebook, or a sponsored tweet. What’s a social media manager to do? Here are some ideas, not that any of them have worked for me, but you never know. The future is a big, bright place, or so I’m told. Do I need to say I’m joking here?
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Soothe the Emotional Client
You could say something like: “There, there. Even though that post we put up of the rotten lemon got a million views, that was a long time ago.” And explain that it’s almost 2018, and things have changed. Get them some Kleenex® (the good kind with aloe vera), and dry their tears. No, I’m not an affiliate.
Use Humor
Without making fun of your client, you could gently explain how quickly things change. Or not. You could also show them this article: What Happened…
