Many people have a love/hate relationship with social media, and I used to be among them.
Social media is a complicated thing; it’s free promotion for businesses and a great way to connect with clients, customers and fans. It also fuels feelings of competition, inadequacy, and can be a time suck.
For the moment though, social media accounts are a fixture of business today. It’s important to use them to your advantage. Here’s how I use social media to make good business decisions.
Find Your Style
There are social media accounts I find myself going back to again and again. Some time back, I started analyzing why I liked these accounts so much. The answers differed on the different platforms, but I learned a lot.
For me, I’m drawn to Instagram accounts that have desaturated photos and a mix of photos with people and without people. I like accounts that share victories as well as struggles, and ones that get personal without oversharing.
On Twitter, I appreciate when people…
