Marketers’ use of social media has evolved.
When social media first joined the Internet, brands tried to figure out how to use the platform for customer acquisition, using brand pages, social-only promo codes, and social listening to help with this goal.
Then came buyer retention, with customer service finding its way onto social media. In fact, 59% of consumers in the US say customer service through social platforms has made it easier to get questions answered and issues resolved, according to…
