Social Media Lab March Wrap Up
Each month in the Social Media Lab we run experiments on organic and paid social.
Our goal has been to invest $15k per month to bust the myths, rumors, and stories in social media, then make conclusions based on data — not just theories and guesses.
Here’s what we cooked up in March.
LinkedIn Post Types: Which One Performs Best?
This was our first ever LinkedIn test spurred on by Melonie Dodaro, of Top Dog Social Media .
We wanted to see what posts types perform best on the job-centric platform.
Would it be the same as Facebook or Twitter?
This was our hypothesis below:
You can listen below to hear our results on the podcast or go to the post and read more.
Instagram Stories vs Feed Ads– Which is More Effective at Driving Traffic?
Technically we published this on February 28th, but that’s basically March so I’m including it here!
Plus it’s a really cool study about running ads using Instagram stories compared to ads on the Instagram feed.
Jason How did a fantastic job explaining the differences and the results might surprise you.
Plus the featured image for this post was pure genius by our designer!! (Anyone remember all…
