The difference between attribution and intent driven advertising on the open web
Attribution and intent are related but distinct concepts in marketing…
Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0
Narrative partnered with The Trade Desk to enable seamless audience delivery…
RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns
This study focuses on QR codes in Digital Out of Home Advertising Improving…
Everything You Need to Know about Rideshare Advertising
As Uber and Lyft have become household names – and even action verbs – and…
How Outdoor Advertising Works & How to Measure It
In today’s age, everyone carries a walking advertisement platform with them…
Uber plans Q4 OOH ad network expansion to Chicago and Los Angeles
RELATED STORIES: Digital OOH Start-Up Firefly That Puts Screens On Uber Cars…