So how can you make sure you stand out in such a concentrated arena? It’s every person for themselves out there and if you don’t stay on top of it, you might get lost in the crowd.
Long gone are the days where posts showed up in chronological order, now each social media platform has their own algorithms, which largely remain a mystery to most of the people using their platforms. The good news is that there are simple things you can do to make sure your posts stay at the top of the feed for as long as possible, so you get plenty of bang for your buck.
1. Post early, post often
Don’t give your readers a reason to forget you. There’s no need to be annoying – Hubspot thinks that the optimal amount is 16 times a month – but posting content regularly means that you stay at the forefront of their mind and the more they see you the more they’ll recognize your brand and trust what you’re telling them. If the optimal amount is 16 times a month, work on an average of about four times each week.
Your posts don’t always need to be articles – although it’s good to keep them as the central part of your content . It’s a good idea to support your articles with Instagram posts, accompanying YouTube videos, tweets and sharing other relevant articles that are helpful for your audience. The balance is up to you, but be an all-rounder!
Sound overwhelming? That’s because it is. Stay on top of it all by preparing early. Write your posts and articles at least a week in advance so that you are staying consistent and there’s no last-minute scramble. There are plenty of tools out there to help you schedule all of your social media posts as well – your social media posting can be relatively hands-free, taking the stress off you week-to-week.
2. Know your audience
If you’re using social media to boost your business, there’s a good chance you already have an idea of your ideal audience. Who are they? What do they want? What kind of article would they like to read? Really zero-in on who they are and what problems they need to be solved.
When you know who your audience is, you can put yourself in their shoes and understand the kind of content that they are used to seeing. From there, you can emulate the tone they are used to, while simultaneously focusing on being different from the content that they may be bored of….
