Even as social media floods our devices with new methods of communication, email is here to stay. Statista projects 244.5 million email users in the U.S. by the end of this year, with an additional 10 million users by 2020. To business owners, these figures represent a huge potential market.
Email marketing is undeniably a valuable tool for reaching potential customers, especially when you and your company are just starting to get the ball rolling in building influence.
The key is to take advantage of email in the most efficient way to increase the ROI for your company. Fortunately, there are numerous marketing tools available to make the process cheaper and easier while generating the maximum number of conversions.
For any freshly minted executive looking to start an email marketing campaign off right, follow these steps to transition from the address collection stage to maximum conversions.
1. Choose an email marketing service.
When you start the email marketing process, you don’t have to do it all on your own. Providers such as MailChimp, Hatchbuck, and Constant Contact offer everything from design templates to support staff to help you along the way. If you want to keep things simple my favorite is ConvertKit. Every service provides different pricing plans so you can incorporate the service into a marketing budget of any size.
2. Assemble a database.
Email marketing is useless unless you have a database of email addresses that can receive your newsletters and updates. To get these addresses, have subscription options located in several places around your website — including your homepage.
Also, have a like to your blog, “About Us” page, and “Contact Us” page — and use incentives such as product giveaways or special offers to encourage users to sign-ups.
3. Use an email validation service.
As you gather email addresses,…
