Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic.
The report was based on data from a survey conducted in December 2017 among 314 salespeople and marketers who work for firms of various sizes; 59% work for B2B companies, 13% for B2C companies, and 28% for hybrid companies.
Only 8% of respondents say their firm can determine the ROI of individual pieces of sales content; an additional 24%…
