Did you decide to use Email Marketing in 2019?

Are you confused with the different solutions that exist that can skyrocket your Email Marketing?

You should be because choosing the proper Email Marketing software for your business is going to be critical in its success.

In this article, we’ve gathered the 5 Best Email Marketing Software that will drive your email campaigns to your subscribers without hiccups.

Without further ado, let’s take a look at the best Marketing tools that will deliver results but will not break the bank.


Free Plan: Yes, for up to 1.000 Subscribers, unlimited emails, all features included and branding free.

Price: Starts at 10$ for more than 1.000 subscribers which scales depending on your list size. More pricing details here.


Moosend is one of the fastest growing companies that deliver email marketing services.

With the intuitive and easy-to-use Moosend’s interface, you can create your responsive campaigns in seconds.

The built-in editor will also help you create your unique and outstanding newsletters without struggling with hard-to-use editing software.

Automation features are also existent in the platform in order to offer a package with all the necessary tools that an individual needs.

Moosend thrives when it comes to customer support. Their friendly stuff always responds quickly and is able to identify and resolve problems precisely.

This is an all-around platform, perfect for anyone who is looking for high email deliverability, low price, automation, segmenting features and ease-of-use.


Free Plan: Yes, but with 12.000 emails per month limit.

Price: Starts at 30$ for more than 1.500 Subscribers and grows accordingly. More pricing details here.


MailChimp is one of the most popular email services in the world and the one with the largest market share.

It offers a wide range of features like autoresponders and segmentation as well as tracking analytics.

Integrations with Shopify and WordPress are possible with this platform for those of you that really care about connecting your website with your email marketing provider.

Automation functions are a thing in MailChimp as well but it’s not the most advanced you will find out there.


Free Plan: Yes, for up to 1.000 subscribers, 12.000 emails/month and limited features

Price: Starts 10$ with unlimited emails/month all features included for up to 1.000 subscribers More pricing details here.


MailerLite is a good tool for entrepreneurs and small businesses that try to keep their budget narrow.

However, it does more than email marketing and it is perfect for bloggers freelancers or even beginners.

It offers WordPress integration and RSS campaigns that you won’t have a problem to use because of its ease of use.

On the negatives, while MailerLite offers a free plan which includes a handful of features, you won’t be able to use it at its full spectrum unless you decide to go with the paid plans.

Also, you will have a hard time with this tool if you need to set complex automation since the triggers that are available are not a lot.


Price: Starts at 19$ for 40.000 emails/month (Branding included) More pricing details here.

Free Plan: Yes, for up to 300 emails/day


Sendinblue is one of the most affordable Email Marketing Services out there that is going to deliver value without cutting on functionality.

The most notable component of SendinBlue’s platform is the email automation that is really well thought and will allow you to create numerous workflows.

The ability to use this as an SMS Marketing tool is also nice to have and it makes it stand out from the competition.

Unfortunately, if you are a big team you will have a hard time trading your account since there is not an option for multiple users.


Price: Starts at 29$ for up to 1.000 Subscribers More pricing details here.

Free Plan: Offers only a branded 14-day trial


Active Campaign will provide you with extremely capable Automation.

With its accurate reporting, you will have access to beneficial metrics that will help you improve your email campaigns.

ActiveCampaign scores big numbers in email deliverability and this is a serious reason to go with it.

Sadly it is not suitable for beginners because of its complicated UX and it does not offer a completely free-to-use plan.


It’s really tough to decide which email marketing platform is the most suitable for you.

But don’t worry because all of the above tools are the best and most affordable in the industry so you can’t make a bad choice.

After all, if you are just a starter or small business you won’t gonna need a plethora of features.

Going with a cheaper simpler and easy to use platform could be the wisest option. Because as they say, simplicity is the key to brilliance.

George is a Growth Marketing Associate working for email automation software Moosend! He loves to write about Marketing in the Digital Era and the growth hacks that he is discovering in his everyday explorations. He is always interested in talking about experiences and ideas so feel free to drop him a message to share your interesting knowledge.

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