I’m a lazy marketer some days — I’ll admit it. I don’t do a lot of manual link prospecting, because it’s a ton of work, outreach, and follow-up. There are plenty of times, though, where I’ve got a good piece of content (well, at least I hope it’s good) and I want to know if it’s getting attention from specific sites, whether they’re in the search industry or the broader marketing or PR world. Luckily, we’ve made that question a lot easier to answer in Link Explorer, so today’s post is for all of you curious but occasionally lazy marketers. Hop into the tool if you want to follow along:
(1) Track your content the lazy way
When you first visit Link Explorer, you’ll see that it defaults to “root domain”:
Some days, you don’t want to wade through your entire domain, but just want to target a single piece of content. Just enter or paste that URL, and select “exact page” (once you start typing a full path, we’ll even auto-select that option for you):
Now I can see just the link data for that page (note: screenshots have been edited for size):
Good news — my Whiteboard Friday already has a decent link profile. That’s already a fair amount to sort through, and as the link profile grows, it’s only going to get tougher. So, how can I pinpoint just the sites I’m interested in and track those sites over time?
(2) Make a list of link prospects
This is the one part we can’t automate for you. Make a list of prospects in whatever tool you please. Here’s an imaginary list I created in Excel:
Obviously, this list is on the short side, but let’s say I decide to pull…
