Did you notice the buzz about Avengers: Infinity War on various social media platforms? When the trailer for it first came out, it was all people would talk about and how they cannot wait to see Thanos in his full grandeur. Even the superheroes refused to take a back seat and promoted the trailer through their Twitter handles.
This social media strategy helped Marvel get the right hype for the movie across the globe, leaving their fans anticipating for more. Their constant engagement across all their social media profiles kept people glued to the franchise.
This is where you need to halt, and understand – what was the first thing that Marvel thought was important to get the right reaction from their fans? Any guesses? Well, they were hell-bent on keeping everybody engaged with the film from the start. They built an emotional connection between viewers and movie characters. And it was all made possible by continuously keeping in touch with all their followers across the globe through various social media platforms.
The Role Played by Social Media Platforms
Lately, social media platforms like Facebook, Instagram, Twitter hold a different meaning in market. They’ve become reliable sources for brands and big names to promote themselves and connect with their target audience effectively. Social media marketing strategies are explored and implemented by experts to promote the brand and build maximum engagement between the organization and the prospects/buyers.
But strategies can be implemented only if businesses have the right data at hand. Once the numbers are received, they can decide whether they are getting the right engagement for their brand through their niche audience or not. So, how do you get hold of these numbers? That’s simple. All you have to do is track your social media key performance indicators (KPIs) to see how your brand is performing across various platforms.
There are various indicators that you can monitor and work towards improving. But before we get to that, it’d be great if we first understand the importance of KPIs.
The Importance of Monitoring KPIs
To understand whether your company is on track or not, you need to ensure that KPIs are tracked by your team on regular basis. In fact, tracking key performance indicators can help organizations come up with a strategy that not only helps them understand customer’s needs, but also builds a strong connection with them in long run. Other than that, companies track KPI to:
- Strengthen the morale of their employees
- Support and manipulate the objectives of a business
- Boost personal growth
- Track the performance of every individual involved towards catering the needs of customers
Therefore, ignoring them in today’s date can ruin a business easily.
Today, there are various metrics that a business can track, which are all crucial for their success and that of their social media customer service. That’s why we will now focus on 5 of the most important KPIs you need to pay attention to in order to get a detailed insight into your…
