What you can learn from the struggling social site’s turnaround.
rvlsoft | ShutterstockWhat happens when you’re making money but don’t have any new customers? That’s the question Twitter is currently grappling with. The social media platform recently reported its first profitable quarter in the company’s 12-year history. It made $91 million in the fourth quarter of 2017, but its user base stayed flat.
The company ended the year with 330 million monthly users, which is up 4 percent from the same time in 2016, but that that figure fell short of Wall Street analysts who were predicting that it would increase by 1 million.
Although not quite the behemoth that Facebook is — Mark Zuckerberg’s social network reported in June of 2017 that it had 2 billion monthly users — Twitter is still dealing with many of the same issues.
In October, representatives from Twitter were present on Capitol Hill with counterparts from Facebook and Google to answer for how Russian entities might have used social media to influence the 2016 presidential election.
In a January 2018 blog post, Twitter disclosed that it had identified more than 50,000 Russian-linked accounts that were disseminating content related to the election, and that it had notified 1.4 million users who had followed one of these…
