If your visual content marketing efforts are growing stagnant, it may be time to consider an audio content strategy.
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Commuters have traded in their playlists for podcasts, and consumers everywhere are tuning into online talk shows. In fact, some 24 percent of Americans over the age of 12 now listen to podcasts on a monthly basis; and Statista projects that, by 2021, there will be more than 100 million podcast listeners in the United States alone.
The number of people already hooked on podcasts coupled with its anticipated future growth indicate that podcasts are quickly becoming a viable marketing channel.
Why podcasts are gaining popularity
In just the last few years, podcasts have been gaining popularity fast. One of the biggest reasons has been the shift to mobile; consumers are moving away from desktops and using mobile devices more often.
Even search engines are changing their algorithms to give mobile the priority, making it more important than ever for businesses to focus on optimizing for mobile platforms. As people rely more heavily on mobile devices, it has become easier than ever to access, download and listen to podcasts whenever, wherever.
Another factor fueling the popularity of podcasts is people’s lack of time. It seems that we’re busier than ever and that fact has made it more difficult to sit down, read a book or even watch a TV show without distraction. People want to multitask and get as much done as possible, and podcasts make it easy to listen during a commute, on a run, while getting housework done, etc.
Not only is it easier for people to find and access podcasts, but it’s also easier than ever to produce podcasts. The equipment needed for high-quality broadcasts is widely available and more affordable than ever. It’s also easier to find a popular website to host your podcast.
How podcasts are changing marketing
The main focus when…
