linkedin statistics
Image via Sean Patrick Murphy under CC0

What is LinkedIn worth to your business, and what are the LinkedIn statistics that will help you perfect your marketing strategy on the platform??

LinkedIn is unique among the major social media players because it has a very specific user base. That is, educated and affluent people who are already in a professional headspace and actively looking for solutions.

If your brand is yearning for a calm, focused alternative to the oversaturation social media landscape, then LinkedIn gets even more attractive.

Hootsuite CEO Ryan Holmes singled out the platform’s continued rise as one of his top trends for 2019. Here, we back that up with all the LinkedIn stats you need to master this dark horse.

Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. Includes one tool that lets you schedule a week’s worth of LinkedIn updates in just three minutes.

LinkedIn user statistics

That’s an impressive growth rate. From 467 million users in Q3 2016 to 590 million by the end of 2018. Or 123 million users in two years.

Compare that to Twitter, which only gained 9 million users in the same period. (From 317 to 326 million users between Q3 2016 and Q3 2018). Meanwhile, Facebook’s stagnating user growth has been noteworthy for a while.

Even before 2016, LinkedIn’s growth was reliable:

LinkedIn user statistics
Source: Statista

America has the highest number of LinkedIn users.

The remaining 70 percent of users live in 200 other countries and territories around the world. And users can engage the platform in 24 different languages.

linkedin stats registered members
Source: LinkedIn

Pew Research Center has concluded that the platform is most popular with educated, urban, professional Americans from households earning more than $75,000 per year.

It attracts men and women equally. And it is predictably most popular with the 25-49 crowd. Though a quarter of 18- to 24-year-olds and 50- to 64-year-olds use it, too.

If you’d like to compare that to the other major platforms, here’s the full data set:

use of different online platforms by demographic groups
Source: Pew Research

Upper management, a.k.a. directors, vice presidents and citizens of the C-suite.

There’s a reason that LinkedIn is the top platform for B2B lead-generation (more on that later). Decision-makers congregate here.

While the platform’s official infographic is 90 million users out of date, we might guess that the populations of MBA graduates, influencers and mass affluent have also grown around 18 percent:

linkedin user statistics
Source: LinkedIn

LinkedIn usage statistics

This percentage is actually low when compared to…