It’s September, which means now is the time to start thinking about your upcoming holiday email marketing. In this article, I’ll share four tips to maximize email effectiveness for the upcoming holiday season.
Send Email During Low-volume Periods
One of the top questions I receive is when is the best time to send a marketing email. It always depends on multiple factors. Moreover, over the past few years the times in which consumers engage with email has shifted due to widespread mobile adoption. Try sending emails during the lower volume times, when other brands are not sending. This will help your emails stand out.
Recently Venngage, the infographics-creating platform, subscribed to 500 email campaigns and kept track of when they received them. The results, shown below, found that there was little email traffic before and after lunchtime. Test to see if some of the lower-volume sending times help to boost open and click rates.
Source: Venngage.
Send to Lapsed Customers
The competitive holiday season is a good time to review your data for lapsed customers, those that…
