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Are Chatbots Replacing Search Engines?

10 Golden Rules for Successful Performance Advertising Creatives

Collective Audience’s CA Europe Strengthens Senior Leadership Team with Key Appointments

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Marketing StrategyOpen Web Advertising

May 3, 2025

10 Golden Rules for Successful Performance Advertising Creatives


mmby Peter Bordes

Collective NewsAudienceServicesOpen Web Advertising

March 6, 2025

Gramica accelerates Collective Audience’s expansion in Africa


mmby Yousra Moutana

Open Web AdvertisingAudience MatchingMarketing Strategy

October 2, 2024

How attention advertising metrics differ from traditional ad metrics like impressions and clicks


mmby Peter Bordes

Open Web AdvertisingProgrammatic AdvertisingAudience Strategy

September 27, 2024

Going beyond impressions and clicks to attention based advertising metrics.


mmby Peter Bordes Jr

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