Good Decision Making Requires Good Data

You can’t effectively manage your business without accurate data. In B2B businesses with long sales cycle the only way to assess the effectiveness of your sales team and predict…


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Opera 45 goes social with sidebars for Facebook Messenger, WhatsApp, and Telegram

The Opera browser is reborn thanks to the power of messaging. Opera (the company) recently announced that the latest version of its browser is adopting some messaging features…


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Mark Zuckerberg’s Tylenol moment

Though the honesty was refreshing, Facebook’s CEO hasn’t done anything to reassure the social network’s 1.4 billion users that they’re being protected from nefarious advertisers,…


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Facebook hit with maximum fine for breaking French privacy law

The French data protection watchdog has imposed its harshest penalty on Facebook for six breaches of French privacy law. The breaches include tracking users across websites other…


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The 2019 Branding Basics You Need to Know

One of the best examples of brands engaging customers into their branding strategy is the Starbucks White cup contest. Going beyond digital In recent years, branding shifted from…


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Need More from Email Marketing? Learn from Competitors

Your company can use these competitors as role models for your email marketing. Ten Thousand, as an example, sends a 10-percent-off coupon code with the first message in its…


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Facebook warns ad growth will slow

The company ended the first quarter of 2017 with 1.94 billion MAUs and 1.28 billion people using the social network every day. Facebook banked $3.06 billion in net income on $8.03…


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How to Use UTM Parameters to Track Your Social Media ROI

UTM parameters. What are UTM parameters? UTM parameters are pre-defined text codes added to a URL to track important data about website visitors and traffic sources. There are…


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