Going beyond impressions and clicks to attention based advertising metrics.
Attention-based advertising metrics are a set of data points used to measure…
Collective Audience and ID5 partner to enhance conversational performance advertising with advanced privacy-centric User Targeting Technology
We're thrilled to kick off our post-closing of our DSL and BeOp acquisitions…
The difference between attribution and intent driven advertising on the open web
Attribution and intent are related but distinct concepts in marketing…
Collective Audience to Acquire BeOp, adding AI-powered conversational advertising and audience data platform to audience ecosystem
Collective(Nasdaq: CAUD), a leading innovator of audience-based performance…
CEO Spotlight: Collective Audience CEO Explains Why 2024 Can Be A Breakout Year
Grateful to have the opportunity to talk with Hawk Point Media about where we…
Collective Audience CEO Peter Bordes and Chairman Joe Zawadzki Discuss the Rapidly Evolving AdTech Industry in Interview by Veteran Broadcaster, Jane King, at Nasdaq MarketSite
Jane King interviewed our CEO Peter Bordes, and Chairman Joe Zawadzki at the…
3 Market Research Platforms for Startups and Small Businesses
Small businesses face tough competition from larger players in nearly every…
The most beloved brands by Generation Visualized
When it comes to buying into brands, consumers are spoiled by having to many…
Everything You Need to Know about Rideshare Advertising
As Uber and Lyft have become household names – and even action verbs – and…