CVS Pharmacy this week introduced a media network to sell advertising directly to marketers including consumer packaged goods (CPG) brands. The CVS Media Exchange (CMX) aims to help marketers reach consumers when they’re most ready to shop, Chainstore Age first reported.


The media exchange gives advertisers access to online and offline channels, including in-store ads and banners on the website, along with programmatic display, online video, social media and search. CVS estimates that 76% of U.S. consumers lives within five miles of at least one of its stores.

To help marketers track the effectiveness of their advertising campaigns, CVS is offering an in-store and online measurement system and value-added metrics such as brand health, sales lift and growth of new buyers, per Chainstore Age.