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The biggest problem entrepreneurs have with PR is that they assume PR is the endgame.
Whether it’s a feature on Entrepreneur.com, a TV appearance or a podcast interview, entrepreneurs trick themselves into thinking this alone will drive huge amounts of traffic. On occasion it will, but in the same way you cannot presume you’ll win the lottery, you can’t assume you’ll go viral without putting in the work.
Lucky for you, there’s a proven process to create viral content time and time again. First, let me tell you how I discovered this process.
My first time was a complete letdown.
Like you, I used to think getting featured in a publication like Entrepreneur.com would change my life. I assumed massive amounts of traffic would hit my site, and an army of new customers would appear.
So, when I first got featured in a large publication like this, I was excited. But a few days after the article went live and little had happened … well, I couldn’t make sense of it.
Then I thought that maybe it wasn’t the article that was the problem; maybe it was me and the fact I expected success to “just” occur. An idea clicked, because at no point in my entrepreneurial journey has success “just” happened.
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I got thinking and came up with a plan, and built a process I have used dozens of times since to create viral content again and again. Be it a video, podcast interview, feature article or anything else, this process ensures your PR is a success every single time.
This is how:
Step 1: Share with your “warm” audience.
PR is one of the best ways to capture your audience’s attention and begin the process of becoming the “go-to” authority figure in their life.
However, you cannot leave this to chance. You need to take control of the situation and ensure you create viral content on the back of your PR. The first step is to share this article with your existing audience, but not your entire audience — rather your “hot” leads who know you the best.
For instance, let’s say you get a feature…
