A key building block in developing and managing powerful organic social audience is how you handle your audience’s comments. There are many different strategies that can be used to respond to all forms of comments and interactions. Interacting with your audience is a key element to standing out as a social brand, and one of the biggest points of social brands failure.

Many brands make the mistake of talking “at people” vs “with people”. Brands need to interact and give their brand a voice, thus keeping their audiences attention and giving them a reason to care. It makes you stand out of the social noise and building trust and an ongoing relationship.

Here’s a great infographic from SalesForce on handling comments. There is a fantastic strategy post to go along with it as well HERE

Peter Bordes Jr

Founder & Managing Partner Trajectory Ventures. Lifetime entrepreneur, CEO, Board Member, mentor, advisor and investor.

Obsessed with the infinite realm of possibility in disruptive innovation driving global digital transformation in technology, cloud-based infrastructure, artificial intelligence, data, DevOps, fintech, robotics, aerospace, blockchain and digital media and advertising.

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