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Tech News, Magazine & Review WordPress Theme 2017
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    The Trade Desk launched Galileo platform to activate first-part data

    The Trade Desk launched Galileo platform to activate first-part data

    Kubient receives patent for KAI artificial intelligence for advertising fraud

    Kubient receives patent for KAI artificial intelligence for advertising fraud

    Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

    Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

    Logiq launches digital marketing channel for the Electric Vehicle Charger Installation Industry

    Logiq launches digital marketing channel for the Electric Vehicle Charger Installation Industry

    TripleLift makes first ever acquisition of 1plusX data for $150 million

    TripleLift makes first ever acquisition of 1plusX data for $150 million

    Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

    Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

    Dastgyr

    Dastgyr brings in Saif Ali to lead marketing

    Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

    Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

    Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

    Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

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      Google Search update creates massive opportunity for data providers

      Google Search update creates massive opportunity for data providers

      The Trade Desk launched Galileo platform to activate first-part data

      The Trade Desk launched Galileo platform to activate first-part data

      Kubient receives patent for KAI artificial intelligence for advertising fraud

      Kubient receives patent for KAI artificial intelligence for advertising fraud

      Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

      Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

      Kubient launches KAI ad fraud dashboard giving publishers unprecedented visibility to optimize their media

      Thankful & Gorgias partner to offer AI powered customer service to ecommerce brands

      Thankful & Gorgias partner to offer AI powered customer service to ecommerce brands

      Introducing Parative: The customer behavior platform with product usage data you can act on

      Introducing Parative: The customer behavior platform with product usage data you can act on

      The Rise of Data Storytelling

      The Rise of Data Storytelling

      Why Amazon should enter into digital out of home advertising

      Why Amazon should enter into digital out of home advertising

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        The Rise of Data Storytelling

        The Rise of Data Storytelling

        How to Completely Set up & Optimize Your LinkedIn Company Page

        How to Completely Set up & Optimize Your LinkedIn Company Page

        Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

        Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        10 Content Ideas for Social Media in 2020

        10 Content Ideas for Social Media in 2020

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        Brands use TripleLift as a go-to advertising alternative for Facebook

        How to start your business on Facebook

        How to start your business on Facebook

        A Simple Guide on How to Monetize Your Instagram Profile

        A Simple Guide on How to Monetize Your Instagram Profile

        7 Facebook Ad Strategies to Avoid in 2020

        7 Facebook Ad Strategies to Avoid in 2020

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        The Rise of Data Storytelling

        The Rise of Data Storytelling

        Cybersecurity Content Marketing: 2 data driven tactics for a differentiated strategy

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        3 Ways to Create a More Consistent Brand Image

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        How Content Consolidation Can Help Boost Your SEO Rankings

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        Which Content Marketing KPIs Should You Track?

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        Use These 9 Tools to Create Beautiful, Shareable Content

        7 Steps To Your Winning Content Strategy in 2020

        7 Steps To Your Winning Content Strategy in 2020

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        What Your Content Management Process is Missing

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        3 Market Research Platforms for Startups and Small Businesses

        3 Market Research Platforms for Startups and Small Businesses

        The most beloved brands by Generation Visualized

        The most beloved brands by Generation Visualized

        Everything You Need to Know about Rideshare Advertising

        Everything You Need to Know about Rideshare Advertising

        The death of third-party cookies may be a blessing for retailers

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        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

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      • Marketing
        • All
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        • In The News
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        • Case Studies
        The Trade Desk launched Galileo platform to activate first-part data

        The Trade Desk launched Galileo platform to activate first-part data

        Kubient receives patent for KAI artificial intelligence for advertising fraud

        Kubient receives patent for KAI artificial intelligence for advertising fraud

        Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

        Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

        Logiq launches digital marketing channel for the Electric Vehicle Charger Installation Industry

        Logiq launches digital marketing channel for the Electric Vehicle Charger Installation Industry

        TripleLift makes first ever acquisition of 1plusX data for $150 million

        TripleLift makes first ever acquisition of 1plusX data for $150 million

        Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

        Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

        Dastgyr

        Dastgyr brings in Saif Ali to lead marketing

        Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

        Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

        Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

        Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

        Trending Tags

        • Digital Marketing
          • All
          • Performance Advertising
          • Customer Service
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • DPAA Digital Out of Home EVERYTHING
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          Google Search update creates massive opportunity for data providers

          Google Search update creates massive opportunity for data providers

          The Trade Desk launched Galileo platform to activate first-part data

          The Trade Desk launched Galileo platform to activate first-part data

          Kubient receives patent for KAI artificial intelligence for advertising fraud

          Kubient receives patent for KAI artificial intelligence for advertising fraud

          Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

          Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

          Kubient launches KAI ad fraud dashboard giving publishers unprecedented visibility to optimize their media

          Thankful & Gorgias partner to offer AI powered customer service to ecommerce brands

          Thankful & Gorgias partner to offer AI powered customer service to ecommerce brands

          Introducing Parative: The customer behavior platform with product usage data you can act on

          Introducing Parative: The customer behavior platform with product usage data you can act on

          The Rise of Data Storytelling

          The Rise of Data Storytelling

          Why Amazon should enter into digital out of home advertising

          Why Amazon should enter into digital out of home advertising

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            The Rise of Data Storytelling

            The Rise of Data Storytelling

            How to Completely Set up & Optimize Your LinkedIn Company Page

            How to Completely Set up & Optimize Your LinkedIn Company Page

            Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

            Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            10 Content Ideas for Social Media in 2020

            10 Content Ideas for Social Media in 2020

            Brands use TripleLift as a go-to advertising alternative for Facebook

            Brands use TripleLift as a go-to advertising alternative for Facebook

            How to start your business on Facebook

            How to start your business on Facebook

            A Simple Guide on How to Monetize Your Instagram Profile

            A Simple Guide on How to Monetize Your Instagram Profile

            7 Facebook Ad Strategies to Avoid in 2020

            7 Facebook Ad Strategies to Avoid in 2020

          • Content Marketing
            The Rise of Data Storytelling

            The Rise of Data Storytelling

            Cybersecurity Content Marketing: 2 data driven tactics for a differentiated strategy

            3 Ways to Create a More Consistent Brand Image

            3 Ways to Create a More Consistent Brand Image

            How Content Consolidation Can Help Boost Your SEO Rankings

            How Content Consolidation Can Help Boost Your SEO Rankings

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            Which Content Marketing KPIs Should You Track?

            Which Content Marketing KPIs Should You Track?

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

          • Audience Strategy
            3 Market Research Platforms for Startups and Small Businesses

            3 Market Research Platforms for Startups and Small Businesses

            The most beloved brands by Generation Visualized

            The most beloved brands by Generation Visualized

            Everything You Need to Know about Rideshare Advertising

            Everything You Need to Know about Rideshare Advertising

            The death of third-party cookies may be a blessing for retailers

            The death of third-party cookies may be a blessing for retailers

            Daily Muslim

            YouTube sensation @MeaningOfIslam launches #rundle Daily Muslim app

            An introductory guide to growth marketing

            3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

            3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

            Using SMS Marketing to Drive More Revenue & Engagement

            Using SMS Marketing to Drive More Revenue & Engagement

            Easy Strategies to Improve Customer Service & Retention

            Easy Strategies to Improve Customer Service & Retention

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          RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

          mm by Brian Petterson
          March 3, 2022
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          This study focuses on QR codes in Digital Out of Home Advertising Improving Consumer Engagement, Ad Effectiveness and Conversion Performance in Less Than One Year

          The use of QR codes increased dramatically during the pandemic, predominantly to make processes contactless and safer for consumers. Today, they’ve become the preferred method of interacting with retailers, restaurants, transportation hubs, and more. In fact, new research from Alfi (NASDAQ:ALF), an AI enterprise SaaS advertising platform, reveals close to 98% of global senior advertising executives see potential in the use of QR codes in Digital Out of Home (DOOH) campaigns, and that it will facilitate huge growth in the advertising and marketing sector.

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          Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

          Furthermore, when looking at different tiers of consumers and their individual requirements for immersive and authentic experiences, 99% of senior advertising executives believe advertisers looking to successfully target Gen-Z must leverage QR codes. As early adopters of QR code technology, this generation is very familiar with scanning codes on their smartphones through popular applications such as Snapchat’s SnapCode and Instagram’s Nametags.

          By using QR codes in DOOH advertising, brands can measure exactly how impactful their campaigns are, as QR codes serve as excellent first-party data sources and are accessible instantly — a feature close to 90% of senior advertising executives believe will become more important over the next two years. Additionally, 92% agree that greater use of QR Codes for DOOH advertising provides brands and DOOH companies with data to conceptualize personalized and engaging content for consumers.

          “QR codes allow advertisers to pivot from traditional content to out-of-home content that actually elevates the consumer’s experience, and drives measurable traffic and transactions. The bridge that connects the moment a consumer interacts with an ad to the instant they transfer that experience over to their smartphone is the impression advertisers are actually looking for,” said Peter Bordes, Interim CEO, Alfi. “ALFI is already in conversations with brands looking to marry QR code technology with our DOOH technology in rideshares to organically collect and understand consumer shopping habits and behaviors in controlled environments.”

          “In our fast-growing Digital Out of Home Ad Space, the increased use and availability of QR codes is benefitting brands and delivering increasingly high levels of consumer engagement with screens,” said Barry Frey, President & CEO, DPAA, the leading global trade marketing association.

          Advertising executives are in fact increasingly analyzing the effectiveness of their campaigns in controlled settings, and the increase in the use of touchless technology in the space, which is leading them to prepare for a huge push around QR codes over the next two years, according to the research. Senior advertising executives ranked immersive experiences, exclusive video content, touchless payment solutions, and simpler online shopping as the top four key uses of QR codes in the DOOH advertising industry over the next two years.

          The use of QR Codes in DOOH advertising also proves to be the closest proximity to a variety of retail points of purchase such as at shopping malls and is ideal for influencing the consumer at the right place and time — dramatically improving the measurement of an ad’s performance and effectiveness in real time. It can also improve interactivity, which nearly 97% of senior advertising executives say will lead to greater creativity in DOOH advertising.

          “The customer experience is immediately enhanced after a QR code is scanned – proving once again the DOOH market is poised to exceed expectations,” said Ron Spears, Chief Revenue Officer, Alfi. “The DOOH market is expected to be worth $50.42 billion USD by 2026 – and the start of QR code use after the Super Bowl is just a taste of how DOOH campaigns with QR codes will lead the way brands reach consumers on the go and continue to connect with younger, digitally savvy generations.”

          Methodology
          Commissioned by Alfi, PureProfile, a global research company, conducted 100 interviews amongst senior advertising professionals from across the U.S., U.K., Canada, Australia, France, Germany, and the UAE. Interviews were conducted online in February 2022.

          mp
          Brian Petterson
          Website | + posts

          Lead audience developer, manager. Passionate about all things digital media, marketing, social marketing, content marketing, and innovation. My passion is adventure.

          • Brian Petterson
            https://collectiveaudience.co/author/brianpetterson/
            Everything You Need to Know about Rideshare Advertising
          • Brian Petterson
            https://collectiveaudience.co/author/brianpetterson/
            Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO
          • Brian Petterson
            https://collectiveaudience.co/author/brianpetterson/
            3 Ways to Create a More Consistent Brand Image
          • Brian Petterson
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            The most beloved brands by Generation Visualized
          Tags: AdvertisingDOOHDigital out of homeAdsQR Codes
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          mm

          Brian Petterson

          Lead audience developer, manager. Passionate about all things digital media, marketing, social marketing, content marketing, and innovation. My passion is adventure.

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