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    TripleLift makes first ever acquisition of 1plusX data for $150 million

    TripleLift makes first ever acquisition of 1plusX data for $150 million

    Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

    Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

    Dastgyr

    Dastgyr brings in Saif Ali to lead marketing

    Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

    Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

    Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

    Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

    Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

    Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

    Essma Bengabsia

    Essma Bengabsia calls out @BlackRock for Islamophobic acquiescence

    Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

    Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

    Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

    Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

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      Why Amazon should enter into digital out of home advertising

      Why Amazon should enter into digital out of home advertising

      TripleLift makes first ever acquisition of 1plusX data for $150 million

      TripleLift makes first ever acquisition of 1plusX data for $150 million

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      RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

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      Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

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      100 most valuable brands in the world in 2021

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      Can this company disrupt the entire digital out of home advertising industry?

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      The next generation of facial recognition powered advertising

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      3 Market Research Platforms for Startups and Small Businesses

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        How to Completely Set up & Optimize Your LinkedIn Company Page

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        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

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        10 Content Ideas for Social Media in 2020

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        Brands use TripleLift as a go-to advertising alternative for Facebook

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        7 TikTok Statistics Marketers Need to Know in 2020

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        Which Content Marketing KPIs Should You Track?

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        3 Market Research Platforms for Startups and Small Businesses

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      • Marketing
        • All
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        • In The News
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        TripleLift makes first ever acquisition of 1plusX data for $150 million

        TripleLift makes first ever acquisition of 1plusX data for $150 million

        Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

        Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

        Dastgyr

        Dastgyr brings in Saif Ali to lead marketing

        Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

        Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

        Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

        Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

        Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

        Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

        Essma Bengabsia

        Essma Bengabsia calls out @BlackRock for Islamophobic acquiescence

        Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

        Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

        Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

        Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

        Trending Tags

        • Digital Marketing
          • All
          • Performance Advertising
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • DPAA Digital Out of Home EVERYTHING
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          Why Amazon should enter into digital out of home advertising

          Why Amazon should enter into digital out of home advertising

          TripleLift makes first ever acquisition of 1plusX data for $150 million

          TripleLift makes first ever acquisition of 1plusX data for $150 million

          cannabis programmatic advertising

          How Cannabis Programmatic Advertising is Replacing Traditional Advertising Methods

          RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

          RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

          Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

          Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

          100 most valuable brands in the world in 2021

          100 most valuable brands in the world in 2021

          Can this company disrupt the entire digital out of home advertising industry?

          Can this company disrupt the entire digital out of home advertising industry?

          The next generation of facial recognition powered advertising

          The next generation of facial recognition powered advertising

          3 Market Research Platforms for Startups and Small Businesses

          3 Market Research Platforms for Startups and Small Businesses

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
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            How to Completely Set up & Optimize Your LinkedIn Company Page

            How to Completely Set up & Optimize Your LinkedIn Company Page

            Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

            Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

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            10 Content Ideas for Social Media in 2020

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            Brands use TripleLift as a go-to advertising alternative for Facebook

            How to start your business on Facebook

            How to start your business on Facebook

            A Simple Guide on How to Monetize Your Instagram Profile

            A Simple Guide on How to Monetize Your Instagram Profile

            7 Facebook Ad Strategies to Avoid in 2020

            7 Facebook Ad Strategies to Avoid in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

          • Content Marketing

            Cybersecurity Content Marketing: 2 data driven tactics for a differentiated strategy

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            3 Ways to Create a More Consistent Brand Image

            How Content Consolidation Can Help Boost Your SEO Rankings

            How Content Consolidation Can Help Boost Your SEO Rankings

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            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

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            Which Content Marketing KPIs Should You Track?

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            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

          • Audience Strategy
            3 Market Research Platforms for Startups and Small Businesses

            3 Market Research Platforms for Startups and Small Businesses

            The most beloved brands by Generation Visualized

            The most beloved brands by Generation Visualized

            Everything You Need to Know about Rideshare Advertising

            Everything You Need to Know about Rideshare Advertising

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          The next generation of facial recognition powered advertising

          mm by Peter Bordes
          September 16, 2021
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          Once upon a time, facial recognition was a bizarre concept, something out of science fiction movies. Not only is facial recognition now prevalent in our daily lives, it is consistently being used to evolve technologies and industries that have remained stagnant for decades. 

          The potential applications for facial recognition, especially in combination with other emerging technologies such as artificial intelligence and machine learning, can make a world of a difference in industries such as advertising, outdoor advertising, and more specifically Digital Out of Home Advertising. 

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          In this article, we’ll be discussing a brief history of facial recognition technology, how it’s implemented and used in an application, along with the various ways that up and coming advertising companies are utilizing the technology to make serious advancements in the sector. 

          How It Works

          Put simply, facial recognition works by allowing the technology to scan, then verify a person’s facial structure. This process can be outlined in three base steps that is the underscore for the majority of facial recognition technologies.

          • Detection: 

          In the first step of the process, the human face is located and then detected in either image or video format. 

          • Capture & Analyze: 

          Once the initial scan is complete, the process move on to capturing and analyzing distinct features, otherwise known as biometrics, which allows the facial information to be transferred into digital information captured by the application that’s deploying the technology. 

          • Verification: 

          Once analyzed, this information is typically transmitted to a database to match and verify the facial image. However, it’s important to note that not all facial recognition technologies store and deploy this data. 

          Facial recognition and biometric scanning has already become a facet of everyday life, with the most simple and relevant example of that being the iPhone. In the newest models of the iPhone, consumers can unlock and perform specific actions by scanning their face, as opposed to typing in their password or scanning their fingerprint.

          How Alfi Utilizes AI & Facial Recognition for DOOH 

          Outside of unlocking phones, and matching faces to names in a city database, other existing applications of this technology is fascinating and marks a revolution for some industries, specifically, advertising.

          Alfi is an enterprise SaaS company, powered by Ai and machine learning. Alfi utilizes computer vision with our proprietary machine learning algorithms to sense human behavior and performs with high levels of accuracy of real-time metrics.

          Alfi specializes in the advancement of DOOH, or Digital Out of Home advertising, in which digital billboards are able to more quickly and effectively reach consumers in the one place where they’re not surrounded by screens, out of home. 

          In populated urban areas such as shopping centers, subways, and downtown districts, DOOH advertising provides a unique opportunity for both local and global businesses alike to launch targeted marketing campaigns. 

          Alfi takes their technology a step further, by introducing a facial recognition and AI aspect to their advertisements. Their technology can almost instantaneously scan the facial reactions to their advertisements, which then translates to a sentiment analysis for brands and clients to better understand the specific results and reactions to their campaigns. 

          The data runs deep, fueled not only by facial recognition, but artificial intelligence as well, Alfi is target specific demographics by launching their billboards in areas that data has reported a target customer base to be, then provide detailed analytics in terms of watch time, sentiment analysis, and other key metrics for brands to better understand the data – and get the most out of their campaigns. 

          Conclusion 

          Facial recognition and other smart technologies are leading an exciting path into the future, as both standalone and supporting features, as well as changing the ways certain industries act and think. 

          The applications that companies such as Alfi have been able to implement this technology into is highly innovative, promising, and exciting for the advertising and DOOH industries as a whole. 

          Learn more about how Alfi is revolutionizing DOOH advertising with their interactive intelligence software.

          mp
          Peter Bordes
          Website | + posts

          CEO & Managing Partner Trajectory Capital. Lifetime serial entrepreneur, CEO, Board Member, mentor, advisor and investor. Obsessed with the infinite realm of possibility in the disruptive innovation driving global digital transformation in tech, digital media & advertising, cloud-based infrastructure, artificial intelligence, and the blockchain.

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          Tags: facial recognitionartificial intelligenceInnovationdigital advertisingDOOH
          Share23Tweet15Pin5Share4
          mm

          Peter Bordes

          CEO & Managing Partner Trajectory Capital. Lifetime serial entrepreneur, CEO, Board Member, mentor, advisor and investor. Obsessed with the infinite realm of possibility in the disruptive innovation driving global digital transformation in tech, digital media & advertising, cloud-based infrastructure, artificial intelligence, and the blockchain.

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