Email marketing is one of the most effective methods of content marketing . . . if you know how to do it right.
While we can all admit that we need to engage more in a strategy to maximize our email responses, it can be tough to know where to start. After all, we send and receive emails every day yet never really study the science of what makes a campaign successful. Not to worry, though, as I’ve compiled a few helpful tips for you:
You’re not sending confirmation emails.
Confirmations are one of the surefire ways to up your subscriptions, yet only 26 percent of well-known companies send them. Furthermore, confirmation emails add a layer of trust for new customers, assuring them that their submissions have been recognized. Take the time to set this up; you’ll see more results right off the bat.
You don’t have a call to action.
According to Wordstream, emails with a call to action increase clicks by 371 percent, and sales 1,617 percent, which means this strategy could boost your business tremendously. Start giving actionable responses in your copy or headlines (e.g., Shop now) to engage more subscribers.
Your content isn’t relevant.
While it’s important to have content that drives sales, that content has to be relevant to your audience. Remember, you’re partly a source of education/entertainment for your subscribers, so keep that in mind when creating a post.
You’re sending emails at the wrong times.
Believe it or not, there’s a science as to what time to send an email. According to Hubspot, the most optimal time for click-through is 11 a.m., which, depending on your industry, might be a good piece of advice to test out.
You’re not optimizing your subject lines.
This is similar to your call to action, only it entails gauging what words to use in subject lines, to gain the highest response. As noted in another study by Hubspot, nearly half (
