This Bakery Owner Refused to Give Away Freebies. She’s Wrong.

Laura Worthington refused. The requests come from individual people, organizations seeking donations, discounts requested by customers making big orders and even other TV shows,…


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6 Questions For the Creator Of BuzzFeed’s New Smart Appliance

In conjunction with the launch of Tasty One Top, BuzzFeed is also debuting a stand-alone Tasty app that will connect directly to the smart appliance. BuzzFeed launched its Product…


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How Financial Services Companies Build Relationships Through Content

How Financial Services Companies Build Relationships Through Content. When it comes to innovative content marketing and customer service, let’s just say the financial services…


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3 Criteria for Selecting the Best Case Studies for Your Talk

It may surprise you to learn it’s not about your company telling your story. In story-based presentations, the target customer is always the protagonist. Here are the first three…


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Why Going Cheap on Your Branding Is One of the Worst Mistakes You Can Make

But for those who do, 64 percent cite sharing a common bond with the brand as their primary reason for following or purchasing from them. Breathe life into your business with a…


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Top 10 Marketing Conferences For Entrepreneurs

Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Some marketing conferences are a haven for SEO and…


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3 Fundamental Areas of Ecommerce You Should Never Skimp on

While the conclusions vary, one common one says that people process visual effects much faster than text. Store functionality Your home page is more than just the first impression…


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How to Create (and Keep) a Winning Online Reputation

Ensure everything is correct and links are working. Spend some time crafting your message like you would with any other professional pitch — focus on benefits to them, not you.…


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The Five Pillars of a Solid Digital Marketing Strategy That Endures

Literature about the importance of digital strategy is starting to reach fever pitch as marketers prepare to spend over $100 billion on digital by 2019, according to Forrester.…


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Google Posts: Growing under the radar

Google have now rolled out their Posts function for all small businesses with a Google My Business account. Hence why we are taking the time to explore what Google Posts are and…


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