Meet one of the most disruptive product user data platforms to date that’s defining an entirely new category. Enabling companies to break down the user data silos between their platforms and see their user’s behavior.
Parative’s Customer Behavior Platform identifies when your customers’ product usage signals readiness for conversion, churn, or expansion.
WHAT IT IS -> Identify the signals in the noise.
Parative doesn’t just move data around. It gives front-line revenue and retention teams the critical customer behavior insights they need to do their jobs better.
Parative is focused on putting actionable product usage and customer behavior insights into the hands of the employees that need them most – front-line revenue and retention teams – without the need for support from a data team, CDP, or data warehouse.
Parative is designed to help teams answer 3 questions:
1) How do we identify which customer behaviors are leading indicators of conversion, retention, and expansion?
2) How do we monitor these key behaviors in real time across a customer population to score each customer’s readiness for these outcomes?
3) When we see that these key behaviors occur (or don’t), which employees do we alert and what actions do we want to automate in the other tools we use?
In short, Parative’s Customer Behavior Platform identifies when your customers’ product usage signals readiness for conversion, churn, or expansion.
No Parative login is required. The insights Parative captures, alerts it triggers, and actions it automates all exist entirely within the tools you already use, from Slack to the CRM. So no matter the customer segments or the behavioral signals they care about, Parative gives revenue and retention teams the insights they need to do their jobs better – no additional dashboards required.
SaaS is more than 20 years old, and over that period of time a lot has changed. What started simply with Salesforce – a single tool for only one team – has since resulted in ubiquity. Today, every team in the modern enterprise has dozens of SaaS tools at their disposal – so much so that we’re now drowning in software. Teams have so many SaaS tools that they need SaaS tools to manage their SaaS tools. Yet despite this fact, every year more startups are formed, more “categories” created, and more SaaS tools built to address some “new” opportunity.
The original vision of Parative was born out of the co-founders pain points and experiences at their prior company, and was to provide companies with a single source or record for all customer feedback, needs, and sentiment captured across every team and tool in the business. Sales blockers in the CRM? Support tickets in Zendesk? Bug reports, feature requests, user interviews, surveys… all found a home together in Parative. In doing so, Parative began to act as a sort of glue for our customers; by uniting customer needs captured across different teams in the company, we were essentially uniting the teams themselves.
The team began to realize that of all the features they designed and delivered to customers, the greatest value being created had nothing to do with the dashboard they were building. It was in helping teams solve the pain created as a result of the 20-year proliferation of SaaS: disconnected tools, siloed data, disparate workflows, and unaligned teams. After years of expansion, teams now want contraction. Rather than addition, teams want subtraction. Fewer things that do more. The glue.
No employee wants to log into more dashboards. No tool should only support one team. No team should be blocked from doing their job due to a lack of access to the insights they need.
The Parative Mission:
1) Be additive without being additive
2) Support more with less
3) Empower individuals by democratizing access to the insights they need to do their jobs.
We’re excited about this vision of the future, and we hope you are too.
What Happens Next
This is only a preview of what Parative has in store.
The Parative Early Adopter Program kicks off on November 1. If you would like to discuss becoming an early partner, you can get more details or contact them now on the Parative website.
Following our Early Adopter period and rollout to our current Parlor customers, the full launch of Parative to the general public is slated to happen later this year, or very early next year.
Founder & Managing Partner Trajectory Capital. Lifetime serial entrepreneur, CEO, Board Member, mentor, advisor and investor. Obsessed with the infinite realm of possibility in disruptive innovation driving global digital transformation in tech, digital media & advertising, cloud-based infrastructure, artificial intelligence, and the blockchain.