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Tech News, Magazine & Review WordPress Theme 2017
  • Marketing
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    The Trade Desk launched Galileo platform to activate first-part data

    The Trade Desk launched Galileo platform to activate first-part data

    Kubient receives patent for KAI artificial intelligence for advertising fraud

    Kubient receives patent for KAI artificial intelligence for advertising fraud

    Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

    Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

    Logiq launches digital marketing channel for the Electric Vehicle Charger Installation Industry

    Logiq launches digital marketing channel for the Electric Vehicle Charger Installation Industry

    TripleLift makes first ever acquisition of 1plusX data for $150 million

    TripleLift makes first ever acquisition of 1plusX data for $150 million

    Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

    Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

    Dastgyr

    Dastgyr brings in Saif Ali to lead marketing

    Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

    Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

    Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

    Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

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      • Influencer marketing
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      • DPAA Digital Out of Home EVERYTHING
      • Artificial Intelligence
      • Marketing Automation
      • Audience Data
      • Ad Fraud
      Google Search update creates massive opportunity for data providers

      Google Search update creates massive opportunity for data providers

      The Trade Desk launched Galileo platform to activate first-part data

      The Trade Desk launched Galileo platform to activate first-part data

      Kubient receives patent for KAI artificial intelligence for advertising fraud

      Kubient receives patent for KAI artificial intelligence for advertising fraud

      Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

      Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

      Kubient launches KAI ad fraud dashboard giving publishers unprecedented visibility to optimize their media

      Thankful & Gorgias partner to offer AI powered customer service to ecommerce brands

      Thankful & Gorgias partner to offer AI powered customer service to ecommerce brands

      Introducing Parative: The customer behavior platform with product usage data you can act on

      Introducing Parative: The customer behavior platform with product usage data you can act on

      The Rise of Data Storytelling

      The Rise of Data Storytelling

      Why Amazon should enter into digital out of home advertising

      Why Amazon should enter into digital out of home advertising

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        • Instagram
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        The Rise of Data Storytelling

        The Rise of Data Storytelling

        How to Completely Set up & Optimize Your LinkedIn Company Page

        How to Completely Set up & Optimize Your LinkedIn Company Page

        Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

        Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        10 Content Ideas for Social Media in 2020

        10 Content Ideas for Social Media in 2020

        Brands use TripleLift as a go-to advertising alternative for Facebook

        Brands use TripleLift as a go-to advertising alternative for Facebook

        How to start your business on Facebook

        How to start your business on Facebook

        A Simple Guide on How to Monetize Your Instagram Profile

        A Simple Guide on How to Monetize Your Instagram Profile

        7 Facebook Ad Strategies to Avoid in 2020

        7 Facebook Ad Strategies to Avoid in 2020

      • Content Marketing
        The Rise of Data Storytelling

        The Rise of Data Storytelling

        Cybersecurity Content Marketing: 2 data driven tactics for a differentiated strategy

        3 Ways to Create a More Consistent Brand Image

        3 Ways to Create a More Consistent Brand Image

        How Content Consolidation Can Help Boost Your SEO Rankings

        How Content Consolidation Can Help Boost Your SEO Rankings

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        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

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        Which Content Marketing KPIs Should You Track?

        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        7 Steps To Your Winning Content Strategy in 2020

        7 Steps To Your Winning Content Strategy in 2020

        What Your Content Management Process is Missing

        What Your Content Management Process is Missing

      • Audience Strategy
        3 Market Research Platforms for Startups and Small Businesses

        3 Market Research Platforms for Startups and Small Businesses

        The most beloved brands by Generation Visualized

        The most beloved brands by Generation Visualized

        Everything You Need to Know about Rideshare Advertising

        Everything You Need to Know about Rideshare Advertising

        The death of third-party cookies may be a blessing for retailers

        The death of third-party cookies may be a blessing for retailers

        Daily Muslim

        YouTube sensation @MeaningOfIslam launches #rundle Daily Muslim app

        An introductory guide to growth marketing

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        3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

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        Using SMS Marketing to Drive More Revenue & Engagement

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

      No Result
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      • Marketing
        • All
        • SMS Marketing
        • In The News
        • Marketing Events
        • Case Studies
        The Trade Desk launched Galileo platform to activate first-part data

        The Trade Desk launched Galileo platform to activate first-part data

        Kubient receives patent for KAI artificial intelligence for advertising fraud

        Kubient receives patent for KAI artificial intelligence for advertising fraud

        Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

        Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

        Logiq launches digital marketing channel for the Electric Vehicle Charger Installation Industry

        Logiq launches digital marketing channel for the Electric Vehicle Charger Installation Industry

        TripleLift makes first ever acquisition of 1plusX data for $150 million

        TripleLift makes first ever acquisition of 1plusX data for $150 million

        Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

        Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

        Dastgyr

        Dastgyr brings in Saif Ali to lead marketing

        Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

        Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

        Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

        Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

        Trending Tags

        • Digital Marketing
          • All
          • Performance Advertising
          • Customer Service
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • DPAA Digital Out of Home EVERYTHING
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          Google Search update creates massive opportunity for data providers

          Google Search update creates massive opportunity for data providers

          The Trade Desk launched Galileo platform to activate first-part data

          The Trade Desk launched Galileo platform to activate first-part data

          Kubient receives patent for KAI artificial intelligence for advertising fraud

          Kubient receives patent for KAI artificial intelligence for advertising fraud

          Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

          Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

          Kubient launches KAI ad fraud dashboard giving publishers unprecedented visibility to optimize their media

          Thankful & Gorgias partner to offer AI powered customer service to ecommerce brands

          Thankful & Gorgias partner to offer AI powered customer service to ecommerce brands

          Introducing Parative: The customer behavior platform with product usage data you can act on

          Introducing Parative: The customer behavior platform with product usage data you can act on

          The Rise of Data Storytelling

          The Rise of Data Storytelling

          Why Amazon should enter into digital out of home advertising

          Why Amazon should enter into digital out of home advertising

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            The Rise of Data Storytelling

            The Rise of Data Storytelling

            How to Completely Set up & Optimize Your LinkedIn Company Page

            How to Completely Set up & Optimize Your LinkedIn Company Page

            Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

            Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            10 Content Ideas for Social Media in 2020

            10 Content Ideas for Social Media in 2020

            Brands use TripleLift as a go-to advertising alternative for Facebook

            Brands use TripleLift as a go-to advertising alternative for Facebook

            How to start your business on Facebook

            How to start your business on Facebook

            A Simple Guide on How to Monetize Your Instagram Profile

            A Simple Guide on How to Monetize Your Instagram Profile

            7 Facebook Ad Strategies to Avoid in 2020

            7 Facebook Ad Strategies to Avoid in 2020

          • Content Marketing
            The Rise of Data Storytelling

            The Rise of Data Storytelling

            Cybersecurity Content Marketing: 2 data driven tactics for a differentiated strategy

            3 Ways to Create a More Consistent Brand Image

            3 Ways to Create a More Consistent Brand Image

            How Content Consolidation Can Help Boost Your SEO Rankings

            How Content Consolidation Can Help Boost Your SEO Rankings

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            Which Content Marketing KPIs Should You Track?

            Which Content Marketing KPIs Should You Track?

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

          • Audience Strategy
            3 Market Research Platforms for Startups and Small Businesses

            3 Market Research Platforms for Startups and Small Businesses

            The most beloved brands by Generation Visualized

            The most beloved brands by Generation Visualized

            Everything You Need to Know about Rideshare Advertising

            Everything You Need to Know about Rideshare Advertising

            The death of third-party cookies may be a blessing for retailers

            The death of third-party cookies may be a blessing for retailers

            Daily Muslim

            YouTube sensation @MeaningOfIslam launches #rundle Daily Muslim app

            An introductory guide to growth marketing

            3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

            3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

            Using SMS Marketing to Drive More Revenue & Engagement

            Using SMS Marketing to Drive More Revenue & Engagement

            Easy Strategies to Improve Customer Service & Retention

            Easy Strategies to Improve Customer Service & Retention

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          CollectiveAudience
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          Introducing Parative: The customer behavior platform with product usage data you can act on

          Identify the customer signals in the noise.

          mm by Peter Bordes
          September 23, 2022
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          Meet one of the most disruptive product user data platforms to date that’s defining an entirely new category. Enabling companies to break down the user data silos between their platforms and see their user’s behavior.

          Parative’s Customer Behavior Platform identifies when your customers’ product usage signals readiness for conversion, churn, or expansion.

          RelatedPosts

          Google Search update creates massive opportunity for data providers

          The Trade Desk launched Galileo platform to activate first-part data

          Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

          WHAT IT IS -> Identify the signals in the noise.

          Parative doesn’t just move data around. It gives front-line revenue and retention teams the critical customer behavior insights they need to do their jobs better.

          Parative is focused on putting actionable product usage and customer behavior insights into the hands of the employees that need them most – front-line revenue and retention teams – without the need for support from a data team, CDP, or data warehouse.

          Parative is designed to help teams answer 3 questions:

          1) How do we identify which customer behaviors are leading indicators of conversion, retention, and expansion?

          2) How do we monitor these key behaviors in real time across a customer population to score each customer’s readiness for these outcomes?

          3) When we see that these key behaviors occur (or don’t), which employees do we alert and what actions do we want to automate in the other tools we use?

          In short, Parative’s Customer Behavior Platform identifies when your customers’ product usage signals readiness for conversion, churn, or expansion.

          track   score image   action

          BEST YET!

          No Parative login is required. The insights Parative captures, alerts it triggers, and actions it automates all exist entirely within the tools you already use, from Slack to the CRM. So no matter the customer segments or the behavioral signals they care about, Parative gives revenue and retention teams the insights they need to do their jobs better – no additional dashboards required.

          Why Parative

          SaaS is more than 20 years old, and over that period of time a lot has changed. What started simply with Salesforce – a single tool for only one team – has since resulted in ubiquity. Today, every team in the modern enterprise has dozens of SaaS tools at their disposal – so much so that we’re now drowning in software. Teams have so many SaaS tools that they need SaaS tools to manage their SaaS tools. Yet despite this fact, every year more startups are formed, more “categories” created, and more SaaS tools built to address some “new” opportunity.

          The original vision of Parative was born out of the co-founders pain points and experiences at their prior company, and was to provide companies with a single source or record for all customer feedback, needs, and sentiment captured across every team and tool in the business. Sales blockers in the CRM? Support tickets in Zendesk? Bug reports, feature requests, user interviews, surveys… all found a home together in Parative. In doing so, Parative began to act as a sort of glue for our customers; by uniting customer needs captured across different teams in the company, we were essentially uniting the teams themselves.

          The team began to realize that of all the features they designed and delivered to customers, the greatest value being created had nothing to do with the dashboard they were building. It was in helping teams solve the pain created as a result of the 20-year proliferation of SaaS: disconnected tools, siloed data, disparate workflows, and unaligned teams. After years of expansion, teams now want contraction. Rather than addition, teams want subtraction. Fewer things that do more. The glue.

          No employee wants to log into more dashboards. No tool should only support one team. No team should be blocked from doing their job due to a lack of access to the insights they need.

          The Parative Mission:

          1) Be additive without being additive

          2) Support more with less

          3) Empower individuals by democratizing access to the insights they need to do their jobs.

          We’re excited about this vision of the future, and we hope you are too.

          What Happens Next

          This is only a preview of what Parative has in store.

          The Parative Early Adopter Program kicks off on November 1. If you would like to discuss becoming an early partner, you can get more details or contact them now on the Parative website.

          Following our Early Adopter period and rollout to our current Parlor customers, the full launch of Parative to the general public is slated to happen later this year, or very early next year.

          Peter Bordes
          Website | + posts

          Founder & Managing Partner Trajectory Capital. Lifetime serial entrepreneur, CEO, Board Member, mentor, advisor and investor. Obsessed with the infinite realm of possibility in disruptive innovation driving global digital transformation in tech, digital media & advertising, cloud-based infrastructure, artificial intelligence, and the blockchain.

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          Tags: SalesDataCustomer dataproduct marketingParativeproduct development
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          mm

          Peter Bordes

          Founder & Managing Partner Trajectory Capital. Lifetime serial entrepreneur, CEO, Board Member, mentor, advisor and investor. Obsessed with the infinite realm of possibility in disruptive innovation driving global digital transformation in tech, digital media & advertising, cloud-based infrastructure, artificial intelligence, and the blockchain.

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