RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns
This study focuses on QR codes in Digital Out of Home Advertising Improving…
Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective
To help give organizations control of the data acquisition process while saving…
100 most valuable brands in the world in 2021
The Most Valuable Global Brands The 2020 global economy experienced one of the…
Can this company disrupt the entire digital out of home advertising industry?
The rising concern amid a lack of online and offline user security and privacy…
The next generation of facial recognition powered advertising
Once upon a time, facial recognition was a bizarre concept, something out of…
3 Market Research Platforms for Startups and Small Businesses
Small businesses face tough competition from larger players in nearly every…
Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships
Yieldmo elevates the ad experience with advanced consumer insights and…
3 Ways to Create a More Consistent Brand Image
Image is everything when it comes to marketing your company, and consistent…
The "Buffering" Problem in AdTech Costing Advertisers Millions Per Year
The constantly evolving world of Ad Tech is facing a serious problem… one that…
Everything You Need to Know about Rideshare Advertising
As Uber and Lyft have become household names – and even action verbs – and…